NAP is the abbreviation for Name, Address and Phone Number. Having consistent and accurate NAP information across various directories is considered a positive SEO metric and can help improve trust in the eyes of Google, therefore providing a potential boost in ranking.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.