Any incoming traffic to your website that resulted from a visitor clicking or tapping on an ad you are paying for. It is a very popular strategy as the results are almost instantaneous. Two well-known paid traffic platforms are Google Ads and Facebook.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.