A term that describes the engagement activities on social media like shares, votes, pins, views etc. It is not quite clear if they influence ranking, but they for sure increase the likelihood that a website will be cited increasing the number of backlinks and improving brand authority.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.