A unique piece of text a user types into the browser to reach your website (www.yourwebsite.com).

The URL consists of three basic parts: the protocol, the domain name, and the path.  There are two types of URLs – dynamic and static. The search engines prefer the static one as it is easier to determine its contents.

For the sake of SEO:

  • make sure your URL is descriptive and readable
  • use hyphens instead of underscores
  • keep it as short and simple as possible so it is easy to remember
  • make it accurate – have the name describe the content
  • add targeted keywords