Mobile + Local = Lobile

The onset of mobile and location-based technology has given birth to a revolutionary new term “Lobile.” Get your brand ready for Lobile. Tweet & Tell Your Friends!

In a increasingly becoming a mobile and locally driven digital world and, whether we like it or not, people are going Lobile! Research shows today’s savvy consumers are finding local business information on their mobile devices in new ways, including social networks, daily deals, location-based apps (e.g., Foursquare and Facebook Places), and specialty networks like Yelp!

Lobile Local SEO is the new black!

April Fool's Lobile Search

April Fool’s!

Lobile has not become a new search neologism! However, if you’re not going lobile, you will quickly be left behind. For marketers, it is an absolute necessity to ensure the visibility and accuracy of your brand’s online identity through accurate local listing information (NAP) on Google+ Local, Yahoo Local, and Bing Maps.

Don’t forget about your consumers who are on the go too! Mobile search is not just about the act of search and syndication. A combination of multi-location aggregator management of your local business data paired with a mobile-optimized website experience exists.

Quick tip: Check your analytics as mobile users can account for more than 50 percent of your online traffic.

To be successful in the long haul, local business management requires a complete solution. Managing hundreds or thousands of locations can seem like a daunting task. Marketers who rely on Rio SEO for automated local SEO software can easily manage and distribute their local content across search engines and local directories in areas where they do business.

So still looking for more?

In sum, to learn more about the convergence of mobile search and local SEO, join us for our upcoming webinar with the Local Search Association:

Managing Local Listings to Drive ROI for National Brands

Date: Thursday, April 10, 2014

Time: 2 – 3 p.m. PDT

Register now. It’s free!

Author Bio:

Karisa Macias has extensive expertise in local search, digital marketing, and technology.