Rio was named a winner of the Ad to Action Awards at the 2014 Local Search Association Conference. We received the award in Business Listings category for Rio SEO’s Local Listing Management solution. The awards competition, held in Huntington Beach, fosters new ideas and stimulates thinking to bring to market the best local advertising products.

 Business Listings: Local Listing Manager™ by Rio SEO. Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators.

Rio SEO’s Bill Connard with Steve Wozniak Local Listing Management

Rio SEO’s Bill Connard with Steve Wozniak

Following the awards announcement, winners attended a private luncheon with conference speaker Steve Wozniak. Known as “The Woz,” Wozniak is the Silicon Valley icon and Apple co-founder.

After scoring the Ad to Action Awards entries and determining each category winner, some of the influential judges sat down in front of the camera to talk about their selections. So in the video below, the judges talked about what they felt made each solution innovative and capable of driving consumer actions.

In short, optimized business listing information is crucial to local search engine optimization. It helps businesses control their local listings across search engines, mobile apps, directories, maps and Yellow Pages sites. Search engines are looking to verify and validate local business data. Because of this, consistency is key. Listings syndication also helps business owners build valuable links back to their website.

In conclusion: Dive deeper into local data syndication. If you want to know where to focus your efforts, how to do it properly, and scaling your efforts for maximum ROI, see our latest article in Search Engine Watch. Likewise, catch us at one of our upcoming events!