The State of Retail
Although e-commerce titans like Amazon are delivering seamless, convenient shopping experiences to mobile and online consumers, 94% of all retail sales still take place in stores. Grand openings and expansion are still a reality for many successful retailers.
But if you build it, will they come? There are many challenges around discoverability for a brand new store. Inaccurate location data, incorrect map pins, and lack of local search visibility are enough to keep even the most popular brands in the dark and at the heart of these issues lie your local listings Depending on the retail category (and in some cases, the store type), a local listing management strategy can mean the difference between a successful grand opening and a hasty closing.
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