Online Review Trends & Their Impact on Multi-Location Businesses

 

When it comes to finding information about local businesses, mobile search has become quite ubiquitous. Today, nearly 1/3 of all mobile searches have location-specific context, and 76% of people who conduct a search on their smartphone for something nearby will visit a business within one day. What’s more, they’re searching with great intent, and 28% of those searchers will complete a purchase or transaction.

Many of the changes that Google has implemented come from the search giant’s laser-sharp focus on the mobile purchasing journey. 66% of smartphone users agree it’s important to have the ability to call a business directly from search results, so we have click-to-call. Mobile users are increasing their use of voice queries to find information and want to find it as quickly and easily as possible. As a result, Google is pulling more and more information from Google My Business and other sources to populate business listings right on the SERPs.

This POV will teach you how to manage your reputation and consumer journey with reviews. In addition, you will learn how to provide consumers with compelling, validating information they seek in the moments that matter — when they’re looking for products and services like yours.

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By | 2018-05-21T14:00:09+00:00 May 21st, 2018|Categories: POV|

About the Author:

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.