Prompting “Near Me” Intent for Local Search Opportunities

Prompting “Near Me” Intent for Local Search Opportunities

What’s the big deal with “near me” searches?

Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries have prompted both local business and enterprise brands to beef up their local SEO strategy, particularly once Google revealed in 2015 that searches for “near me” businesses had increased 34x since 2011.

Pair these targeted keyword searches with consumer-friendly tools like a dealer locator interactive mapping feature for local product and service visibility, and you give consumers a seamless search experience from click-to-brick.

Google’s more recent findings reveal that within the last two years, comparable searches without “near me” have grown by 150%. Could this be a sign that explicit search is null and the dawn of implied search is upon us? Furthermore, what technology or tools will support the new wave of local search influence?

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By | 2017-12-20T13:15:46+00:00 October 9th, 2017|Categories: POV|

About the Author:

Rio SEO is a global leader in connecting consumers and brands at the local level with an easy to manage local search marketing platform and services. We put businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local marketing automation and reporting services, powering local search results on any device. Simplify your local search marketing and convert searches into sales with Rio SEO. To learn how we can help your business of 50+ locations, visit our website at www.rioseo.com.