Claire Long Joins Covario as CFO and COO

Brings 20-plus Years of Financial Experience to the Global Search Agency and SEO Software Provider

SAN DIEGO, July 10, 2012 – Claire Long, formerly the chief financial officer of the San Diego Union-Tribune, has joined Covario, Inc., one of the nation’s leading independent search marketing firms, as both its chief financial and its chief operating officer.

The dual role encompasses executive oversight of finance, accounting and risk management, as well as human resources, legal, information technology and marketing – all in support of the award-winning Covario search marketing agency and the recently spun-off Rio SEO software business.

Long has more than 20 years of financial leadership experience, including senior positions in the publishing, software, analytics, semiconductor, digital media, specialty retail, resort and telecommunications industries. Before she joined the U-T, Long served as the CFO of Visual Sciences (formerly WebSideStory), where she was instrumental in managing its successful acquisition by Omniture, Inc.

“Claire is a dynamic and extremely focused addition to our leadership team,” said Covario Chief Executive Russ Mann. “In addition to her proven executive capabilities and financial acumen, she has relevant experience in several of our clients’ industries, which will be invaluable as we continue on our rapid growth path for SEO, paid search and content marketing services, as well as an ever increasing number of SaaS-based software offerings for organic search, local SEO and social media automation.”

In January, Covario was named the 2011 Search Agency of the Year by OMMA (Online Media, Marketing and Advertising) magazine. It was one of only nine firms from more than 100 considered to be selected for the 2011 Forrester Research Wave of U.S. Search Marketing Agencies.  Earlier this month, the San Diego Business Journal ranked Covario as the region’s largest ad agency and included the firm as a finalist for the second year in a row in its “Best Places to Work” competition.

Covario was also recently included for the third consecutive year on the JMP Securities 2012 “Hot 100” list of the nation’s top privately-held software firms.

“It’s very exciting to be part of such a passionate and innovative team of search marketing thought-leaders, who take pride in the strong partnerships they have with global Fortune 500 brands and the nation’s top ecommerce retailers,” Long said.  “I look forward to helping Covario and Rio SEO achieve even greater success in the months and years ahead.”

With its rapid growth, the company just moved its San Diego headquarters and base of operations – for both its search marketing agency and its Rio SEO software unit – to two floors of expanded office space in the University Town Center (UTC) area.

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About Covario

Covario is a leading provider of SEO (search engine optimization) and SEM (search engine marketing) agency services and management solutions.  The firm was selected by OMMA as the 2011 Search Agency of the Year.  It was one of only nine agencies from more than 100 considered to make the 2011 Forrester Research Wave of U.S. Search Marketing Agencies.  Covario is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™. Headquartered in San Diego, the firm has about 200 team members worldwide.  It also has offices in Chicago, London, Beijing, Tokyo, and Singapore.  Covario’s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods.  More information is available at

About Rio SEO™

Based in San Diego, Rio SEO was spun-out as a new business and brand by Covario in April 2012. Rio SEO is focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing.  It is among the largest independent providers of SaaS-based SEO automation solutions with patented technology.  Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation. Rio SEO software clients include brand marketers, retailers, and digital agencies.  More information about Rio SEO is available at