Data from 200,000 GBP listings reinforces an increase in consumer confidence, travel and spending

Hotels saw a 34% increase in total Google Business Profile searches, 44% increase in website conversions, and 62% increase in clicks for directions YoY. Additionally, retailers saw an 8% increase in total searches, an 18% increase in website conversions, and a 15% increase in clicks for directions.

Jan 2022 Rio SEO Multi-Family v2According to the Las Vegas Review Journal, hotel occupancy rates across the country are expected to hit 63.4% this year, up from 57.6% in 2021, reinforcing Rio SEO’s findings. AirDNA data also shows a 35% increase in short-term rental nights booked in the United States in January 2022, and a 12% increase globally, emphasizing the increase in consumer mobility in 2022.

Service businesses, sit-down restaurants, quick-service restaurants, retail, hotel, and healthcare organizations collectively saw YoY increases in local search behavior:

  •     30% average increase in total views
  •     24% average increase in total searches
  •     21% average increase in clicks for directions

“This month’s data shows a clear continuation of the economic recovery trend since the start of the pandemic. Consumers are becoming more confident in travel, hotel stays, and in-person dining,” said Ryan Weber, director of client success, Rio SEO. “We see a substantial increase in consumer mobility with clicks for driving directions increasing across the board, further alluding to comfort with in-person interactions. Restaurants, hotels, and retail businesses must be prepared for the influx of in-person customers in 2022.”

Additionally, Rio SEO reviewed MoM trends, however, searches increased for apartments and multi-family dwelling listings:

  •     18% increase in total views
  •     44% increase in total clicks
  •     58% increase in clicks to call and clicks to website

“It is encouraging to see hotel and travel recovery happening in 2022. There is also a notable shift in restaurant engagement leading into 2022, customers are moving to more in-person dining rather than take-out or delivery,” added Weber. “We anticipate 2022 trends to be more aligned with 2019, to include more travel, indoor dining, and interacting with friends and family in public spaces.”

To see the full analysis, or to request a demo of Rio SEO’s comprehensive local marketing platform, visit

About Rio SEO

Rio SEO is the leading local marketing platform for enterprise brands, agencies, and retailers. Rio SEO’s Open Local Platform provides multi-location organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions and reputation management tools – Local Listings, Local Pages, Local Reviews, Local Ratings, Local Reporting and Local Manager – proved to increase brand visibility across search engines, social networks, maps applications and more.

Founded in 2006, Rio SEO ranks among the largest global providers of local search automation solutions and patented SEO reporting tools, driving business from search to sale for corporate brands worldwide. Over 150 enterprise brands and retailers rely on their innovative technology and Rio SEO’s local marketing expertise to drive motivated, measurable online traffic to their local websites and into physical stores. Rio SEO currently serves Fortune 500 companies across a variety of industries, including retail, finance, insurance, hospitality, and more. For more information, visit or follow @rio_SEO on Twitter.

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