Fast-growing Provider of SaaS-Based SEO Automation Tools Recently Spun-out as Rio SEO

SAN DIEGO, June 19, 2012 – Covario, Inc. has been named to the JMP Securities “Hot 100” list of the nation’s best privately-held software companies for the third consecutive year. The award-winning software unit that earned this recognition was recently spun-out by Covario as a standalone brand called Rio SEO.

Rio SEO ranks among the nation’s largest independent providers of SaaS-based SEO (search engine optimization) automation software, which is used by in-house marketers at large enterprises and midsize companies, as well as search marketing practitioners at ad agencies serving their clients’ digital advertising needs.

The “Hot 100” list is compiled annually by Pat Walravens, senior software analyst, and his research team at JMP Securities, a San Francisco-based investment firm.

Privately-held software companies that make the list are evaluated based on multiple criteria, ranging from financial growth, product quality and service commitment, to leadership strength, customer satisfaction and marketing potential.

“It’s unprecedented to make the JMP ‘Hot 100’ three years in a row,” said Russ Mann, chief executive of both Covario and Rio SEO. “Clearly, the team at JMP Securities continues to be impressed by our fast-growing suite of organic search marketing and social media software automation tools for content marketing, campaign auditing, reporting, competitive analysis, mobile site optimization, and SEO execution – both on a global and a local basis.”

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About Rio SEO™:

Based in San Diego, Rio SEO was spun-out as a new business and brand by Covario, Inc. in April 2012. Rio SEO is focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing. It is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation. Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available by calling 858.397.1500 and online at