C-suite Expert, Bloomberg TV Host and Best-selling Author Tapped to Accelerate Rio SEO and Covario’s Leadership in Smarter Search and Content Marketing

SAN DIEGO, Sept. 11, 2013 – Covario, Inc., the world’s leading independent search agency and marketing technology provider, today announced business, marketing, and social media expert Jeffrey Hayzlett has joined its advisory board of advertising, marketing, software, and business development authorities.

Hayzlett, a renowned business and marketing authority, leads The Hayzlett Group, an international strategic business consulting company with offices in New York, California, and his home state of Sioux Falls, S.D.  The former print industry executive and Kodak chief marketing officer earned the reputation as a maverick marketer and a social media influencer.

He is a contributing editor and guest host on Bloomberg Television, has appeared as a guest on numerous other business and financial programs, and has been recognized as one of world’s “Top 10 C-suite Twitterers.” In addition, Hayzlett is the author of two best-selling business books, “The Mirror Test” and “Running the Gauntlet,” for which he originally met and interviewed Covario CEO Russ Mann.

“I’m thrilled Russ asked me to contribute to a team that has already achieved such notable success,” Hayzlett said.

Covario is the two-time 2012 and 2011 OMMA Search Agency of the Year and the fastest-growing search agency ranked among the largest in the U.S. by Advertising Age magazine. The firm’s Rio SEO software division was cited as “the only leader” in the October 2012 Forrester Research Wave of SEO platforms.

“My goal is to provide actionable council to advance Covario and Rio SEO’s position as the undisputed digital marketing leader and innovator for real-time customer engagement, ground-breaking content marketing programs, and integrated search and social software solutions,” Hayzlett added.

A 2009 inductee into the Business Marketing Association Hall of Fame, Hayzlett is the recipient of numerous business, marketing and advertising awards, including the Frost & Sullivan Sales and Marketing Lifetime Achievement Award.  From small businesses to international corporations, his creativity and entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives and insights into the C-suite and business strategy.

“We’re extremely pleased to add an executive of Jeffrey Hayzlett‘s caliber to our advisory board,” Mann said.  “Jeffrey is well-known as a provocative entrepreneur, a successful business leader, a sought-after speaker, and a marketing innovator who is on the cutting edge of what it takes for businesses to soar and brands to achieve greatness on a global scale.  I’m sure Jeffrey will have an immediate and dramatic impact on our vision of being not only the world’s No. 1 search agency and software provider, but also the recognized content marketing innovator.”

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About Rio SEO

Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local SEO, and social media marketing.  Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search, local SEO and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and automated local SEO.  Rio SEO customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at http://www.RioSEO.com

About Covario

Covario is the world’s leading independent search marketing agency. The firm was selected by OMMA as both the 2012 and 2011 Search Agency of the Year. Covario is also the parent company of Rio SEO, the leading software provider of enterprise search, local SEO, mobile search, and social media marketing automation technology. Headquartered in San Diego, Covario has about 250 team members worldwide who are also concentrated in Beijing, Chicago, London, New York, Phoenix, San Francisco, Sao Paulo, Seattle, Singapore, Tokyo, and Toronto.  The firm’s growing customer base includes world leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods.  More information is available at http://www.covario.com.