More Enhanced Local Business Data Leads to Greater Local Search Engine Visibility for Rio SEO Customers


SAN DIEGO, Aug. 15, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced that it will team up with Infogroup to provide Rio SEO customers with improved online business listing visibility in the local search community.

Rio SEO will use Infogroup’s bulk update service for submitting optimized and enhanced local business listings for its multi-location clients.  Infogroup provides local business lists and points-of-interest (POI) data for navigation, local search engines, and location-based service (LBS) applications.

The Papillion, Neb.-based company’s bulk update provides a single-step process for both Infogroup data partners and local businesses to add, update and enhance business listings. It enables these listings to then be distributed to an extensive network of outlets, including the top global search engines, navigation devices, Internet Yellow Pages (IYPs), and directory-assistance (411) services.

“As the sheer volume of local content and information continuously increases, so too does the need to accumulate, optimize and submit that local business listing data to engines and directories that support local search,” said Bill Connard, vice president of local search solutions at Rio SEO.

Connard said that search engines use information services like Infogroup for contextually relevant real-time information. Supplying enhanced and consistent data to all of the information services and local search engines can provide relevant back links to local business listings across the web.

By providing Infogroup with enhanced local business information and location-specific web page links, and then relying on Infogroup’s vast distribution network, local SEO customers of Rio SEO will now be able to define and manage the content disseminated through search engines and on local websites in areas where they do business.

Last fall, an independent research firm cited Rio SEO as “the only leader” in The Forrester Wave™: SEO Platforms, Q4 2012.  According to this Forrester Research report, “Rio SEO…is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines.”

#   #   #


About Rio SEO

Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local SEO, and social media marketing. Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search, local SEO, mobile search and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and automated local SEO. Rio SEO customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at


About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging its proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. More information is available at