SAN DIEGO, CA (Oct 5, 2015) – Rio SEO, the leader in local SEO automation software, today announced its new Search to Sales™ module, in collaboration with Verve, the leader in location-based mobile advertising.
Search to Sale™ is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers and content distribution across various channels. The module links the online consumer experience with in-store visits and offers brick-and-mortar businesses a scalable, automated way to reach consumers with real-time, location-based contextual offers.
Rio SEO solutions are based on an open architecture approach, allowing enterprise clients to experience rapid, highly scalable deployments that easily integrate with current enterprise platforms through open industry standards. The new Search to Sale™ solution works with the leading location-based targeting and ad technologies including Bluetooth beacons, geo-fencing, mobile couponing, Apple Passbook and other emerging POS technologies and can be seamlessly leveraged by any industry, including: retail, hospitality, restaurants and financial institutions.
“Today’s connected consumer has heightened expectations for immediacy and relevance, so it’s imperative for brands to understand and measure the digital opportunities and micro-moments that can close the online-to-offline loop,” said Dema Zlotin, Chief Executive Officer of Rio SEO. “Without a broader conversion strategy, a beacon is just a piece of plastic. Verve’s platform allows our enterprise customers to engage consumers in mobile moments by utilizing geo-fencing, mobile couponing, Apple Passbook, iBeacon technology and more. We are thrilled about this new partnership to further drive contextually relevant customer experiences.”
Mobile consumers move along a distinctly different path to purchase than traditional web browsers. With the rise of mobile searches by on the go consumers, location information and proximity based offers have become key drivers of increasing sales performance. Reaching consumers based on where they are has proven to impact contextual engagement with consumers.
“Mobile is as local and personal as it gets, but the power of mobile is magnified when coupled with location context,” said Tom Kenney, President & Chief Innovation Officer at Verve. “At Verve, we believe location is everything, and, over time, it will be core to the marketing strategies of every business, big and small, regardless of industry. Mobile, without location, is simply digital advertising and this integrated offering is the ideal solution for businesses looking to reach consumers with truly valuable, contextually-relevant messaging.”
According to a recently released Google study authored by Matt Lawson, “near me” searches on Google (for products and services in one’s immediate vicinity) have increased by 34 times since 2011 and have nearly doubled in the last year alone. Further, 80% of Google’s “near me” queries in the fourth quarter of 2014 came from mobile devices. For national brands to truly capitalize on these “near me” searches, they must be visible in consumers’ “near me” moments.
With the combined capabilities of Verve and Rio SEO, brick-and-mortar companies using Search to Sale™ enjoy enhanced visibility into how location-targeted mobile advertising drives foot traffic and sales. Search to Sale combines online-to-offline metrics with contextual, localized ads to drive engaging, relevant experiences and ultimately, revenue.
About Rio SEO
Rio SEO is a global leader in connecting consumers and brands at the local level with an easy to manage local search marketing platform and services. We put businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local marketing automation and reporting services, powering local search results on any device. Simplify your local search marketing and convert searches into sales with Rio SEO. To learn how we can help your business of 50+ locations, visit our website at www.rioseo.com.
Verve Mobile is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company’s proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry’s most sophisticated closed-loop attribution model, Verve’s robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.