“Hyper-local” SEO Software Offerings added to Lineup of Rio SEO Tools for Brand Marketers, Retailers, and Digital Agencies


SAN DIEGO, June 5, 2012– Local search engine optimization is critical for retailers, manufacturers, and service businesses with multiple locations, as well as dealerships and franchise owners. Rio SEO, a leader in SEO automation, has acquired Top Local Search, Inc. to address this need.


As a result of the acquisition, Rio SEO adds five “hyper-local” SEO software offerings to its growing suite of search, social media, and content marketing automation tools. Rio SEO is a new business unit and brand spun-out by San Diego-based Covario, Inc. in April.

With local SEO, marketers see the immediate benefit of digital storefronts optimized on a location-specific basis. The SaaS-based software offerings integrate local SEO with mobile, social, video, and couponing promotions that are valued by consumers looking to make specific transactions at the most convenient locations. For example, custom store-by-store information is instantly available to consumers in an area searching for individual store hours, location directions, specific products or services, local promotions, gift cards, and more.


The former Top Local Search clients that will now become Rio SEO clients encompass multi-location franchisors, retailers, dealers, manufacturers, resellers, and regional business owners. Among the firm’s former principals joining the Rio SEO team are Founder and CEO Bill Connard, along with Customer Support Manager Penny Phaneuf.


“We’re excited to join the industry-leading Rio SEO team,” Connard said. “Our products perfectly complement and extend the Rio SEO suite for local SEO. This puts Rio SEO in a stronger position to address the multi-location business market, particularly from a localization and mobile marketing perspective.”


Together, the five local SEO modules have been renamed to form the basis of a new Rio SEO Local Search Solution™. Individually, they include: Rio SEO Location Finder™, a hyper-local SEO module that helps generate web traffic for individual stores and business locations; Rio SEO Mobile Location Finder™, which delivers mobile web traffic for local business locations through a mobile user experience resulting in increased engagement and conversion; Rio SEO Local Search Optimizer™, an automation tool for optimizing web pages on a multi-location basis that delivers more local search web traffic and valuable web analytics; Rio SEO Local Map Optimizer™, for local map listing information updated daily across the major search engines; and Rio SEO IYP Link Optimizer™, a tool for maintaining consistent Internet Yellow Page listings across the web updated regularly with the latest location landing page URLs.


These modules compliment the full Rio SEO suite of organic search marketing and social media softwareautomation tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, and SEO execution – now on both a global and a local basis.


In addition to these local SEO tools, the Rio SEO product lineup also includes: Rio SEO Search Analytics™, a patented SEO auditing, reporting, and recommendations solution; Rio SEO Website Optimizer™, an SEO content management solution ideally suited for large content providers and ecommerce sites; Rio SEO Mobile Site Builder™, an automation solution that builds and optimizes web pages for mobile devices; Rio SEO Social Analytics™, a social media ROI tracking and workflow solution; and Rio SEO Change Tracker™, a new application module that helps digital marketers diagnose and address website changes– often made inadvertently by other areas of an organization – which can cause SEO performance problems if not promptly corrected.


“I’m pleased to welcome Bill and Penny to our high performing team,” said Russ Mann, chief executive of Rio SEO. “Their talent and experience will be a key asset, as will the proven hyper-local SEO solutions they’re bringing with them. Clearly, Rio SEO now has a larger suite of SEO and social media software tools that will appeal to a broader cross section of marketers and retailers – big and small – plus dealers, distributors, and franchise operators, as well other digital agencies. It’s a great fit.”

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About Rio SEO™:

Based in San Diego, Rio SEO was spun-out as a new business and brand by Covario, Inc. in April 2012. Rio SEO is focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing. It is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation. Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available by calling 858.397.1500 and online at www.RioSEO.com.