Taps into Rio SEO’s Location Finder Software to Build 1,000 Local and Mobile Landing Pages, Drive Local SEO Results, and Refer More Consumers to Convenient Testing Facilities

SAN DIEGO, May 29, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based software provider of enterprise search technology, local SEO tools and social media analytics, today announced that Health Testing Centers will deploy its local search automation solution to help the health testing company enhance its multi-location, organic search visibility nationwide.

The Fort Lauderdale, Fla.-based company has been a leader in direct to consumer access to health testing since 1980.  Health Testing Centers’ mission is to assist in the prevention or early detection of disease by providing convenient, affordable, and high-quality testing services. It makes all the necessary arrangements online for blood, STD, and a host of other medical tests directly for patients with no physician referral necessary. The company operates at www.HealthTestingCenters.com and partners with LabCorp and its 1,400 licensed medical labs across the country.

Health Testing Centers will be using Rio SEO Location Finder™, an effective local SEO solution that helps businesses, retailers and professional service organizations generate increased local search and mobile website traffic on a market-by-market basis.  Health Testing Centers will use Rio SEO’s technology to build more than 1,000 landing pages and improve its testing center finder.

“Up to this point we’ve had to manage local market information internally and build local web pages manually,” said David Lovely, chief executive at Health Testing Centers.  “We needed a cost-efficient solution and a local page builder that could scale to all of our targeted geographic markets, while providing a consistent customer experience across the various devices people use to conduct local search online.  The ultimate aim is to help consumers find us online wherever they’re located and to provide more patient access to health tests.”

According to Bill Connard, vice president of local search solutions at Rio SEO, Health Testing Centers will be leveraging three key features of the platform.  The first is automating local landing page optimization with “hyperlocal SEO” targeting.  The second is click and search activity analytics with insights into the main drivers of consumer conversions (e.g., percent of conversions emanating from searches on mobile vs. desktop devices).  The third is mobile web page building to address the growing number of mobile device users searching for local testing centers.

“Our automated local SEO software offering is a natural fit for large medical or professional service operations that serve tens of thousands of clients in hundreds – even thousands – of locations nationwide,” Connard said.  “In the case of Heath Testing Service, this is amplified by its mission to provide consumers with affordable, local and confidential access to medical and health tests conducted at affiliated labs in a convenient location.”

A leading provider of local search solutions, Rio SEO was recently cited as “the only leader” in The Forrester Wave™: SEO Platforms, Q4 2012. According to this Forrester Research report, “Rio SEO…is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines.”

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About Rio SEO

Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local SEO, and social media marketing.  Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search, local SEO and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and automated local SEO.  Rio SEO customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at www.RioSEO.com.