According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based on a webcast from Digital Marketing Depot, explores the growth of voice search and provides marketers with local SEO best practices to capitalize on the voice search opportunity.
In this whitepaper, you will learn about:
- Voice adoption trends
- Building a voice search strategy
- Tying voice search to local
- Capturing consumers in their moment of need
- Utilizing data to optimize your efforts
Note: This whitepaper is based on a webcast from Digital Marketing Depot and we thank the original contributors: Sophia Elson, Marketing Director, MindMeld, Steve Beatty, Head of Owned Media, iProspect and Tyler Ludwig, Director of Product at Rio SEO.
To view our blog around this webcast, please click here.