Online holiday shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and sales offers, many marketers are optimizing their local search strategies by implementing best practices in organic search.

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This whitepaper presents five essential elements for optimizing the local search user experience, as well as 10 on-page SEO best practices. Several highly effective KPIs and reporting practices also are provided to help brands track and measure their local SEO efforts. The whitepaper draws from the successful local SEO initiatives of retailer Lane Bryant.

Note: This whitepaper is based on a webcast from Digital Marketing Depot. Thanks to the original contributors: Bill Connard, V.P. of Local Search Solutions, Rio SEO and Kippie Friedkin, Online Marketing Manager, Lane Bryant.

To view the on-demand version of this webcast, please click here.

Download this whitepaper