Local Marketing Resources
2022 Local Holiday Marketing Strategy [E-Book]
A Complete Guide to 2022 Local Holiday Marketing Strategy [E-Book] For most retailers, the holiday season is the most significant revenue-generating period of the year, kicking off around Black Friday and culminating at Christmas. Despite pandemic-related concerns, holiday retail sales reached $777 billion USD in 2020 and $1.2 trillion in 2021. It’s not all about ecommerce, either – not yet. In fact, brick-and-mortar sales surged by 17.3% last holiday season, with ecommerce sales of just $204 billion to brick-and-mortar’s $1.01 trillion. DOWNLOAD NOW Online search is an integral part of the real-world shopping experience. Our most recent local
Local Listings For Service Businesses [E-Book]
A Complete Guide to Local Listings for Service Businesses [E-Book] Local listings are an essential part of your brand’s online presence. According to our 2021 Local Search Consumer Behavior Study, 83% of consumers use Google Search to learn more about nearby businesses and 90% make a purchase within a week of their initial search. Service brands, in particular, rely on local search for discovery, new appointment bookings, and reengaging former customers. Local listings have come a long way from the simple name, address, phone number, and yellow page directories of the early days of the internet. Today, local listings
A Guide to Local Voice Search Marketing [E-Book]
A Guide to Local Voice Search Marketing [E-Book] Voice search has had quite the evolution across platforms and devices, both in the capabilities and the accuracy it offers consumers looking to find information and shop online. When it comes to local search, voice search has been incredibly helpful for consumers looking to learn more about the stores, restaurants, hotels, and other local businesses around them. Part of this impact is that people can use voice search not just on their smartphones but also on their laptops, tablets, and other voice search compatible devices. No matter the choice of device,
An Enterprise Guide to Location Extensions [E-Book]
An Enterprise Guide to Location Extensions [E-Book] In competitive local search results, your brand must take advantage of every possible opportunity for locations to stand out. Google has done a great job constantly iterating and updating its Business Profile listings in organic local search and MapPack results so they capture searchers’ attention and draw them in. Location photos and videos, local customer reviews, vertical-specific attributes, and more all help differentiate your Google Business Profile (GBP) from those of your nearest competitors. But, how can your locations stand out in local search ads? Location extensions are a tool for adding
Guide to Google Business Profiles for Hospitality Brands [E-Book]
A Complete Guide to Google Business Profiles for Hospitality Brands [E-Book] Your hotel’s Google Business Profile (GBP), formerly known as Google My Business, offers numerous tools, features, and capabilities to help local business locations of all kinds get found in search. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. For hotel brands, Google listings can help build brand trust and authority in the communities you serve, surface your hotel higher in Google Maps and the Local Pack, and highlight your property’s features and amenities to convert searchers
