Local Marketing Resources

A Complete Guide to Google Business Profiles for Hospitality Brands [E-Book] Your hotel’s Google Business Profile (GBP), formerly known as Google My Business, offers numerous tools, features, and capabilities to help local business locations of all kinds get found in search. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. For hotel brands, Google listings can help build brand trust and authority in the communities you serve, surface your hotel higher in Google Maps and the Local Pack, and highlight your property’s features and amenities to convert searchers