Local Marketing Resources

Local Search Marketing with Google Maps [Ebook]

July 8, 2020|

When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key component in determining a location’s visibility in search engine results pages (SERPs). Optimizing your business presence on Google Maps, then, helps you rank higher in local searches and builds trust with nearby consumers, making it vital to include in your local marketing strategy. Increasing Your

Local Pages Playbook: How Enterprise Brands Win At Local Search

June 24, 2020|

Download our Local Pages Playbook We know accurate, up-to-date local listings are critical for discovery for enterprise brands. But how does your brand appear locally for those valuable, non-branded, and longtail search queries? That's where local pages come into play, another key component of any successful enterprise local marketing strategy. Local pages are helping multi-location brands: Improve local rankings Build visibility for non-branded, product or service-specific searches Appear more often for longtail keyword phrases which now make up the bulk of the volume of all searches—in fact, 85% or more of all search queries have three or more words Reduce

GMB Insights Study: Navigating Local Search in Times of Crisis [Whitepaper]

June 18, 2020|

Download the GMB Insights Study Now Globally, we could have never predicted the wide-ranging business interruptions and impacts that were experienced at the onset of COVID-19. When news of the pandemic first started to circulate in late February, customers felt a vast array of emotions as fear and panic began to set in. On the business front, from store closures to adjusting hours of operation, businesses globally had to quickly alter their local marketing efforts to better communicate changes to their operations. Now, after an extended period of lockdown, we are now beginning to see stay-at-home orders lift across most

Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts

June 4, 2020|

Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for multi-location brands. The hurdle they must overcome is showcasing relevant and correct information to searchers during their time of need, which starts with maintaining their local listings across all their locations. The benefits far outweigh the additional effort it takes to ensure fully-optimized Google My

COVID-19 and the Future of Local Marketing for Brands

May 19, 2020|

Download the COVID-19 and the Future of Local Marketing for Brands Ebook Now The COVID-19 crisis will certainly be remembered most for its devastating impact on healthcare and humanity. Yet for businesses of all kinds around the world, the consequences of this extended period of economic interruption cannot be underestimated. While COVID-19 and the future of local marketing seem perplexing at this time, one thing is certain: businesses have adjusted to this uncertainty with grace, as have customers who have been quick to support their local businesses. As brands continue to grapple with dramatic shifts in demand, consumer behavior, and

The Go-To-Guide For Selecting the Right Enterprise Local Marketing Solution

May 14, 2020|

Potential customers are searching for your services locally, but is your brand being found? In today’s highly competitive local search landscape, having a recognizable brand name, impeccable reputation, and close proximity to customers simply is no longer enough. Now that nearly half of all Google searches taking place are users seeking local information, it’s more important than ever for enterprise brands to have the right tools to help them appear to searchers during their time of need.  This entails finding the right enterprise local marketing partner. Finding a local marketing partner is the quickest and easiest way to help your

Mobile Local Playbook: What You Need to Succeed in 2020 [Whitepaper]

April 23, 2020|

Download the Playbook now Mobile devices have become an integral component of everyday life. In fact, the average consumer spends over 5 hours on their phone and checks it about 58 times daily. During this time, they are browsing social media, searching for answers to immediate questions, and looking for products and services near them via local search.  Increasingly, this behavior has leaked into the physical purchasing process as well. Many customers now continue to use their mobile devices once they have entered a business to check stock availability, compare prices, find deals, and more. Indeed, in-store mobile search queries grown

Go-to Guide for Long-Tail Keywords Strategy For Local Success

April 6, 2020|

Download your free copy here: The vast majority of consumers (over 90%) lookup businesses and products online before setting foot in a store. In order to maintain a competitive local presence, your brand must reach customers where they are looking: search engine results pages (SERPs). But what specific keywords and phrases will bring customers to your business?  High-volume, localized keywords should, of course, play a part of your local search marketing strategy, but in a highly saturated online space, it is vital to focus on lower-volume, long-tail keywords as well. Deploying a long-tail keyword strategy for your local pages and

Local Listings Management: Creating Exceptional Customer Experiences from Search to Sale [Whitepaper]

March 11, 2020|

Did you know that most customers prefer to shop locally? According to findings by Digitas, 93% of customers regularly visit stores within 20 minutes of their location. But even though these stores are a short distance away, 88% of customers still do some online research before making a purchase. In other words, consumers frequently use search engines to find good and services near them. Businesses of all sizes must make the journey from search to sale as seamless as possible, then. This effort begins by maintaining accurate and optimized local listings. Why Local Listing Accuracy Matters The search engine giant,

GMB Updates to Leverage in Your Local Search Strategy [Whitepaper]

February 27, 2020|

Download the free guide now: Google is constantly evolving, and Google My Business (GMB) is no exception. Google's steady cadence for pushing out new updates to better meet the needs of consumers hasn't slowed down this year. To help our clients excel and succeed with their local marketing effort, we stay on top of all GMB updates. This ebook will help you sharpen your 2020 local search strategy and stay on top of the Google updates that matter most. The areas of focus will include: Focus on Action  88% of consumers searching for local businesses on a mobile device either