Local Marketing Resources

Optimizing Google My Business Listings for Enterprise Financial Services Brands [E-Book]

October 7, 2020|

Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within 24 hours. Are your locations optimized for maximum visibility and engagement when customers are searching for local solutions to meet their immediate financial needs? Can I book a virtual mortgage or insurance appointment? Does my bank offer drive-thru service at the ATM? Who can I

Go-To-Guide for Mastering Local Marketing Reporting

August 26, 2020|

Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than 900% in two years, proving the power of local. To succeed offline, brands must position themselves to respond to consumers’ hyper-local online interactions. This requires optimizing each location’s marketing strategy to match the needs and habits of its local audience. But how can a brand

How to Pivot Your Local Marketing Strategy in Times of Crisis

August 4, 2020|

When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that months later, the battle would be raging on as it has? Across the country, entire segments of industries are still closed. Entertainment, sporting events, airlines, and dine-in restaurants have been hit particularly hard. But, not a single business was left untouched as COVID-19 ravaged the

Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation

July 21, 2020|

Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation management when you must deal with daily operations of multiple locations in diverse regions? To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.

Local Search Marketing with Google Maps [Ebook]

July 8, 2020|

When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informing local search users of where a business is located, how to get there, and more. Additionally, Google Maps is a key component in determining a location’s visibility in search engine results pages (SERPs). Optimizing your business presence on Google Maps, then, helps you rank higher in local searches and builds trust with nearby consumers, making it vital to include in your local marketing strategy. Increasing Your

Local Pages Playbook: How Enterprise Brands Win At Local Search

June 24, 2020|

Download our Local Pages Playbook We know accurate, up-to-date local listings are critical for discovery for enterprise brands. But how does your brand appear locally for those valuable, non-branded, and longtail search queries? That's where local pages come into play, another key component of any successful enterprise local marketing strategy. Local pages are helping multi-location brands: Improve local rankings Build visibility for non-branded, product or service-specific searches Appear more often for longtail keyword phrases which now make up the bulk of the volume of all searches—in fact, 85% or more of all search queries have three or more words Reduce

GMB Insights Study: Navigating Local Search in Times of Crisis [Whitepaper]

June 18, 2020|

Download the GMB Insights Study Now Globally, we could have never predicted the wide-ranging business interruptions and impacts that were experienced at the onset of COVID-19. When news of the pandemic first started to circulate in late February, customers felt a vast array of emotions as fear and panic began to set in. On the business front, from store closures to adjusting hours of operation, businesses globally had to quickly alter their local marketing efforts to better communicate changes to their operations. Now, after an extended period of lockdown, we are now beginning to see stay-at-home orders lift across most

Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts

June 4, 2020|

Download our Google Posts 101 Whitepaper Now Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for multi-location brands. The hurdle they must overcome is showcasing relevant and correct information to searchers during their time of need, which starts with maintaining their local listings across all their locations. The benefits far outweigh the additional effort it takes to ensure fully-optimized Google My