Local Marketing Resources

Local Listings Management: Creating Exceptional Customer Experiences from Search to Sale [Whitepaper]

March 11, 2020|

Did you know that most customers prefer to shop locally? According to findings by Digitas, 93% of customers regularly visit stores within 20 minutes of their location. But even though these stores are a short distance away, 88% of customers still do some online research before making a purchase. In other words, consumers frequently use search engines to find good and services near them. Businesses of all sizes must make the journey from search to sale as seamless as possible, then. This effort begins by maintaining accurate and optimized local listings. Why Local Listing Accuracy Matters The search engine giant,

GMB Updates to Leverage in Your Local Search Strategy [Whitepaper]

February 27, 2020|

Download the free guide now: Google is constantly evolving, and Google My Business (GMB) is no exception. Google's steady cadence for pushing out new updates to better meet the needs of consumers hasn't slowed down this year. To help our clients excel and succeed with their local marketing effort, we stay on top of all GMB updates. This ebook will help you sharpen your 2020 local search strategy and stay on top of the Google updates that matter most. The areas of focus will include: Focus on Action  88% of consumers searching for local businesses on a mobile device either

Guide to GMB for Agencies Part II: A Step-By-Step Guide

February 20, 2020|

In the first part of this two-part guide, we discussed the importance of Google My Business optimization for multi-location organizations. Developing a proper GMB strategy for your clients will improve their online local visibility, search rankings, website clicks and foot traffic. But what does a strong GMB strategy look like at the ground level? And, what actionable steps can agencies take to boost their client’s GMB presence and local SEO performance overall? In part II of our guide to GMB for agencies, we deliver a step-by-step process for cultivating, managing, and optimizing GMB listings for your clients. From claiming your

The Guide to GMB for Agencies Part I: Optimization Tactics

January 29, 2020|

It is no secret that Google leads the online search industry by a significant margin. The brand has become synonymous with discovering every type of information. One might not be aware, however, that nearly half (46%) of all Google searches are aimed locally. Google My Business (GMB), one of Google’s many platforms, is quickly becoming the go-to destination for those seeking local information.  The GMB platform allows businesses to manage and update their local listings and additional information. While every business should stay on top of their GMB presence, multi-location businesses must work especially hard to keep their local GMB

5 Marketing Trends to Watch in 2020 [Whitepaper]

January 8, 2020|

The local marketing landscape is constantly shifting. For multi-location brands to succeed in local search, they must stay up to speed with these shifts and adapt accordingly. As a new year approaches, companies will see the continuation of many current trends as well as the emergence of new ones as technology continues to evolve. Marketing Lessons Learned from 2019 Over the past year, local search marketing experts focused on four key trends that helped to shape their strategies. These were: The increasing value and indispensability of artificial intelligence and automation The growing importance of technical SEO in addition to keyword-based

Anatomy of a Google Knowledge Panel [Infographic]

December 10, 2019|

All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.”