Preparing your post-pandemic holiday local strategy for multi-location brands

Introduction

After a 2020 holiday season rife with uncertainty due to economic turmoil, retailers must solidify their local marketing holiday strategy to come out on top in 2021 and rebound from lost sales. Post-pandemic success can be achieved, however, to capitalize on these opportunities marketers must begin to plan now. And, with Black Friday, Cyber Monday, and potentially another October Amazon Prime Day, shoppers continue to be motivated to start their holiday shopping early.

To assist you with your recovery efforts, we’ve created this guide packed with our top tips and takeaways to boost your local marketing strategy in time for the holiday season.

In this guide, you’ll learn how to set your post-pandemic holiday local strategy up for success. You’ll leave reading this ebook with the knowledge you need to:

• Optimize your conversion opportunities both offline and online
• Provide a seamless e-commerce experience for your customers from search to sale
• Leverage your social channels for holiday promotions and to improve customer sentiment
• Prepare your team for the influx of holiday orders