It is no secret that Google leads the online search industry by a significant margin. The brand has become synonymous with discovering every type of information. One might not be aware, however, that nearly half (46%) of all Google searches are aimed locally. Google My Business (GMB), one of Google’s many platforms, is quickly becoming the go-to destination for those seeking local information.
The GMB platform allows businesses to manage and update their local listings and additional information. While every business should stay on top of their GMB presence, multi-location businesses must work especially hard to keep their local GMB listings up to date and optimized for local SEO.
Marketing agencies that serve enterprise clients must understand the GMB ecosystem, its importance, and how to leverage its full potential.
The Importance of Optimizing Your GMB Listings
Because multi-location brands operate in several disparate places, they face the challenge of ensuring that each of their locations is visible in local searches. This is where the Google My Business platform comes in. Google’s algorithm factors in relevance, distance, and prominence when calculating local search rankings. Therefore, local businesses must utilize GMB’s many features to present relevant, hyperlocal content to its audiences, such as upcoming events, new products, holiday hours, and more. GMB is also a powerful tool to engage with customers, share reviews, and receive actionable feedback.
Check Out Our “Guide to GMB for Agencies Part I: Optimization Tactics”
For more detailed insights into the prominent role GMB plays in local online marketing for multi-location enterprise brands, read part I of our ebook, “Rio’s Guide to GMB for Agencies: Optimization Tactics.” Inside, you’ll learn more about the benefits of managing your client’s GMB listings, and the pitfalls of neglecting these features.
In part II of this series, you will discover a step-by-step process for developing and optimizing your clients’ GMB presence.