The future of Search Engine Optimization (SEO) for International Business: Some 73% of online activity is related to local content and 50% of local searches result in purchases with 90% of Internet users preferring online content in their native language. These statistics are compelling for companies that have a local presence and diacritics and special characters are core to many cultures businesses communications. International marketers now have the ability to talk to the newest emerging markets in their own language.

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