With mobile devices influencing just under $1 trillion worth of in-store sales, businesses that lag behind on mobile marketing do so at their peril. Those that embrace it, providing quality content and a seamless user experience, will position themselves ahead of the curve, adding value to their brand and a greater return to their investment.
Mobile users come with a unique set of challenges that savvy companies need to keep in mind. For example, mobile users are distracted users, quick to leave websites that fail to take them, promptly and seamlessly, where they want to go. Furthermore, a successful mobile website delivers the goods easily, quickly, and cleanly. Companies that want to attract and keep these mobile users also need to build friendly, well-designed, optimized websites. These lend themselves to the mobile experience users have come to expect.
- What turns off online customer engagement
- How paid search can attract qualified leads
- The importance of storytelling in mobile marketing
- How to tackle local search engine optimization for mobile searchers
Note: This white paper is based on a webcast from Digital Marketing Depot. Thanks to the original contributors: Tyler Ludwig, Director of Product & Product Strategy, Rio SEO and Kent Lewis, President & Founder, Anvil.
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