Whitepapers

Rio SEO Resources 2018-05-23T10:36:04+00:00

Webinar: GMB Strategy – Optimizing Your Listings and Reviews

November 9th, 2018|

Webinar: GMB Strategy - Optimizing Your Listings and Reviews What’s Your Google My Business Strategy Optimizing Your Listings and Online Reviews? If you missed our webinar - check out this recording and learn how to optimize your GMB listings and reviews. Hosted by Rio SEO and Binary Fountain There’s no doubt Google My Business impacts local businesses. 80% of consumers use search engines to find local information. Consumers make buying decisions in the moment - they research in real time and compare you to your competitors - what’s your strategy to acquire this potential revenue? In this free webinar, you will

2018 GMB Timeline of Updates

September 26th, 2018|

  2018 Google My Business Timeline of Features to Date We understand that enterprise businesses face unique challenges and nuances when it comes to managing Google My Business at scale. This resource includes all impactful changes to GMB that we deem relevant to enterprise businesses. Whether it’s a new attribute or an entirely new set of data, we’ll include weekly updates and POVs here.   Jan 2018 Businesses can add videos to their listing Feb 2018 OpenTable integration for reservations Mall Directories March 2018 Publish structured service data “Less important” updates categorized as secondary updates Women-led attribute Business description Opening date

2018 Google Posts Playbook: A guide to out scoring your competitors with Google Posts

January 29th, 2018|

Content is king, right? In the case of Google Posts, content a big play between your quarterback and receiver – it’s all that matters! Your Google Post content catches the reader’s attention, passes them to your website, and can even coach Google on a thing or two. That’s right -  in addition to amplifying the promotional and educational information you want to share with consumers, Google Posts can have a significant positive impact on your SEO strategy. How can your brand take advantage of all that this new tool within your Google My Business dashboard has to offer, and can

Personalized Local Content: Frightful or Insightful

November 23rd, 2016|

Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. National brands with multiple local operations, are often challenged in delivering content that is localized for both searcher and search engines, delivering an experience that is targeted, personalized and relevant. Taking advantage of local marketing is—and should be—a priority for all marketers. Download this whitepaper and learn: -The evolution of local and the introduction of localization -What searchers want – and need -Tips for creating localized content Explore how your brand can engage local consumers with personalized, relevant and

Local SEO Strategies to Capitalize on Voice Search

August 24th, 2016|

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based on a webcast from Digital Marketing Depot, explores the growth of voice search and provides marketers with local SEO best practices to capitalize on the voice search opportunity. In this whitepaper, you will learn about: Voice adoption trends Building a voice search strategy Tying

Transforming Mobile Searches into Sales The Hype Around Beacon Technology : DMD Whitepaper

December 28th, 2015|

By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and reveals how brands are using beacon and other location-based technology to capitalize on mobile searches. In this whitepaper, you will learn about: Maximizing Mobile Conversions Navigating the Local Mobile Path to Purchase Beacons: Benefits, Limitations and Beyond Offers, Content and Personalization Mobile Wallets,

The Mobile Local Playbook: Make Sure You’re Mobile-Ready

September 1st, 2015|

With mobile devices influencing just under $1 trillion worth of in-store sales, businesses that lag behind on mobile marketing do so at their peril. Those that embrace it, providing quality content and a seamless user experience, will position themselves ahead of the curve, adding value to their brand and a greater return to their investment.

How to Maximize Local Search Traffic This Holiday Season

December 16th, 2014|

Online holiday shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and sales offers, many marketers are optimizing their local search strategies by implementing best practices in organic search.

How Local SEO Automation Delivers Results for Multi-Location Businesses : DMD Whitepaper

August 7th, 2014|

Locally targeted ad spending by U.S. national brands is projected to grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s U.S. Local Media Forecast. More than two-thirds of the brands surveyed by BIA/Kelsey say they already invest in local marketing initiatives. Consumer demand for online local information is driving much of this growth. Four in five consumers now use search engines to find local information, according to Understanding Consumer Local Search Behavior, a research report published by Google/Ipsos MediaCT/Purchased in May 2014. The vast majority of those consumers – 88

Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens : DMD Whitepaper

June 23rd, 2014|

Mobile devices now represent one-quarter of global Internet use; mobile search accounts for one-third of all search. Perhaps even more important for search marketers, nearly 80 percent of local searches on mobile devices turn into purchases, and almost 90 percent of those purchases are made in a physical store, according to comScore research sponsored by Neustar Localeze and 15miles. Creating a relevant, compelling online user experience across digital screens is critical for capturing this growing search audience. This whitepaper explores the importance of delivering optimized user experiences by screen size, as well as the steps necessary for developing an

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