Rio SEO Resources2019-06-10T15:20:26-07:00

Local Marketing Resources

The Definitive Guide to Managing Online Listings for Restaurant Chains

April 26, 2019|

In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.

Measuring the ROI of Google Posts for Enterprise Brands: An Analysis of Over 5000 Google Posts

April 11, 2019|

How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.

Global Locator Strategy: How International Brands Succeed in Local Marketing

December 4, 2018|

Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?

POV: 7 Types of Content You Need in a Voice Search World

June 21, 2018|

In a local search landscape that is increasingly driven by voice queries, does your brand have what it takes to compete in the search results? In much the same way as Google taught us to type questions into a search box to find solutions to our needs so many years ago, Voice Assistants are now enabling us to solve everyday problems with spoken queries. Pew Internet Research predicts that by 2025, AI technology aided by personal assistants will be integrated into nearly every aspect of our daily lives. Today, 45% of users who use AI personal assistants said they use

Online Review Trends & Their Impact on Multi-Location Businesses

May 21, 2018|

When it comes to finding information about local businesses, mobile search has become quite ubiquitous. Today, nearly 1/3 of all mobile searches have location-specific context, and 76% of people who conduct a search on their smartphone for something nearby will visit a business within one day. What’s more, they’re searching with great intent, and 28% of those searchers will complete a purchase or transaction. Many of the changes that Google has implemented come from the search giant’s laser-sharp focus on the mobile purchasing journey. 66% of smartphone users agree it’s important to have the ability to call a business directly

POV: 2018 SERP Feature Optimization for Multi-Location Brands

May 11, 2018|

The days of 10 blue links as a search result are no longer. Today, Google gives searchers a myriad of results in a variety of different formats in response to each user query. As major search engines strive to provide better answers to every user question and need, SERPs (search engine results pages) have grown both in richness and depth. Within this dynamic new search results space, companies relying on outdated SEO methods are left behind. Within hyper-competitive local markets, prospective customers have the potential to surface any possible combination of social, image, video, map or reviews, as a result

POV: Google Maps’ New Mall Directory Tab: What It Means for Enterprise Brands

March 28, 2018|

A new feature in Google Maps is giving malls and shopping centers the ability to showcase all of their stores and services online. A new directory tab, visible only to mobile and tablet searchers, now appears in the local panel and enables on-the-go consumers to search for speci c stores or browse by store type. What does this mean for your brand? Download the POV

2018 Google Posts Playbook: A guide to out scoring your competitors with Google Posts

January 29, 2018|

Content is king, right? In the case of Google Posts, content a big play between your quarterback and receiver – it’s all that matters! Your Google Post content catches the reader’s attention and passes them to your website. It can even coach Google on a thing or two. That’s right – in addition to amplifying the promotional and educational information you want to share with consumers, Google Posts can significantly and positively impact on your SEO strategy. How can your brand take advantage of all that this new tool within your Google My Business dashboard has to offer? And can

Local Listing Management for Grand Opening Retail Success

December 18, 2017|

The State of Retail Although e-commerce titans like Amazon are delivering seamless, convenient shopping experiences to mobile and online consumers, 94% of all retail sales still take place in stores. Grand openings and expansion are still a reality for many successful retailers. But if you build it, will they come? There are many challenges around discoverability for a brand new store. Inaccurate location data, incorrect map pins, and lack of local search visibility are enough to keep even the most popular brands in the dark and at the heart of these issues lie your local listings

Prompting “Near Me” Intent for Local Search Opportunities

October 9, 2017|

What’s the big deal with “near me” searches? Today’s consumers expect their search results to be mobile ready and locally driven. In fact, according to Google, nearly one-third of all mobile searches are related to location1, with at least 50% of them yielding a store visit within a day. Local or “near me” queries have prompted both local business and enterprise brands to beef up their local SEO strategy, particularly once Google revealed in 2015 that searches for “near me” businesses had increased 34x since 2011. Pair these targeted keyword searches with consumer-friendly tools like a dealer locator interactive