Rio SEO Resources2019-06-10T15:20:26-08:00

Local Marketing Resources

5 Marketing Trends to Watch in 2020 [Whitepaper]

January 8, 2020|

The local marketing landscape is constantly shifting. For multi-location brands to succeed in local search, they must stay up to speed with these shifts and adapt accordingly. As a new year approaches, companies will see the continuation of many current trends as well as the emergence of new ones as technology continues to evolve. Marketing Lessons Learned from 2019 Over the past year, local search marketing experts focused on four key trends that helped to shape their strategies. These were: The increasing value and indispensability of artificial intelligence and automation The growing importance of technical SEO in addition to keyword-based

Anatomy of a Google Knowledge Panel [Infographic]

December 10, 2019|

All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.” 

Rio’s Guide to GMB for Enterprise Brands

July 31, 2019|

Consumers use Google to quickly find information on brands and local businesses, and Google wants to keep them on their platform. With Google My Business (GMB), the search giant has nearly eliminated the need for users to click off the search results page. Instead, all of the information they need, like addresses, phone numbers, and directions, is right in front of them. Businesses that do not take advantage of Google My Business’ features, or neglect to update their local listings, run the risk of losing potential customers to the competition. On the other hand, utilizing GMB to its fullest potential

The Definitive Guide to Managing Online Listings for Restaurant Chains

April 26, 2019|

In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.

Measuring the ROI of Google Posts for Enterprise Brands: An Analysis of Over 5000 Google Posts

April 11, 2019|

How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.

Global Locator Strategy: How International Brands Succeed in Local Marketing

December 4, 2018|

Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?