Case Study: How IYPs Drive Citation Accuracy for Local SEO Benefits & Improved Consumer Search Experience
Consumers actively and increasingly rely on the Internet to deliver accurate local business information to answer their immediate needs. Yet brands aren’t consistently delivering the types of results consumers crave. A 1,500 retail location study conducted over eight months demonstrates the impact of a dedicated Internet Yellow Pages (IYPs) strategy, with 56.7% and 25% improved local business citation accuracy across directories and major search engines, respectively. Learn how these retail brands solved search engine ranking challenges, maximized opportunities of IYPs and more in this downloadable case study.
Case Study : Large National Retailer with Seasonal Opportunity Achieves Top Rankings in Accelerated Timeframe
Retailers in seasonal markets face daunting local marketing challenges. We studied one national retailer who has mere weeks to launch and promote more than 300 stores to achieve success. Under this pressure, it’s essential to quickly accelerate local listing and SEO opportunities to ensure their stores can be found by consumers. This retailer was challenged with acquiring top search engine rankings and accurate, optimized listings and locator pages within 3 months of selecting a temporary retail location. Discover how they achieved results of 68% of its locations ranking in the highly sought after #1 to #3 positions in Google Search in this downloadable case study!
Case Study: National retailer increases revenue 41% with turnkey solution that strengthens customer relationships in enhanced local ecosystem
With over 1,000 locations across the U.S. and the pursuit of expansive national growth, a national retailer sought a highly optimized, turnkey solution to power a genuine connection with customers (and their sentiments and experiences), driving more targeted traffic into physical retail locations. Implementing Rio SEO’s multifaceted Open Local Platform created greater visibility into user sentiment while increasing the retailer’s sessions by 41% new user sessions by 45%, and session duration by 18% YOY. Learn how they utilized integration of Rio SEO’s listing management services and locator pages with Bazaarvoice Conversations to achieve these results in this downloadable case study.
Case Study: Global CRM Conference Leverages Earned Media and Social Sharing to Drive Paid Registrations
A leading CRM technology company faced the challenge of driving paid registrants to its annual customer and partner conference, ensuring that the goal of having more than 9,000 paid attendees was achieved. Each registration carries a value of nearly $2,000. Traditional marketing strategies involving PR, email, and paid media tactics were no longer driving registrations the way they did in the past, as early-bird registrations were lackluster. In an effort to break free of a bleak registration trajectory, this global organization deployed Rio SEO’s social marketing technology on its event marketing site. Learn how Rio SEO’s Social Analytics gave insight into “More than $2.9 million in registration revenue that came from sharing and earned media channels” by downloading the case study below.
Case Study: Local SEO Best Practices Deliver Major Cost-Per-Click Reductions
Rio SEO recently analyzed the cost-per-click (CPC) of engaging customers who practice what we consider Best Practice Local SEO in some of the most competitive industries using our Automated Local SEO platform and the benefits experienced. The study was performed to review a large group of multi-location retailers in the fashion, sporting goods, department stores and auto parts industries, Identify their processes and best practice local SEO tactics and measure the ROI through a cost per click or acquisition method for comparison to their average cost per click through paid campaigns. Our findings show that decisions must be made unilaterally across channels to excel in local search. The pain points and difficulties with managing local SEO involve many departments and time-consuming factors that are uncontrollable when unidentified prior to embarking on a Local SEO campaign including the strategic disciplines required for achieving data fidelity across hundreds or thousands of individual locations.
Case Study: MTV Networks Identifies and Discovers Power of Social Media Influencers
Rio SEO helps MTV Networks measure the effectiveness of pop-culture integration with the Subway brand to engage the target audience and stimulate viral sharing Is it possible to ignite a viral firestorm — a virtuous cycle of online branding — of influential brand advocates sharing content across their Social Graphs in order to extend campaign reach? What happens when pop-culture heavyweight mtv networks (MTVN) (www.mtv.com) and popular sandwich retailer subway (www.subway.com) align to provide fresh content from up and coming artists in a new and innovative campaign? The answers are “yes” and “a lot of viral sharing.”