“Online Reputation Management (ORM) is the intentional influencing and protection of a brand through active listening and engagement across platforms” explains Marshall Nyman, Account Director at Rio SEO. “ORM encompasses elements of social media and reviews management, online engagement, content creation, PR, local listings management, and more.”

James Robinson, Marketing Advisor for Iconic Genius puts it simply, “ORM is basically the new ‘word of mouth.’”

It’s “basically a public opinion of what is found online,” says Jeremy Lessaris, the founder of irevu.

But where online? He continues, “Either on structured review sites like Yelp or Google Reviews or in a mention of your company on a blog, social media site, or another online platform.”

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