Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile.
Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools. Pigeon also changed search results within Google Maps, which can be either a bust or boon to local businesses, since maps results show up first in Google mobile searches. With so many changes, and so little space on a mobile screen, local businesses must be more focused than ever on optimizing for local search. Here are some top tips to optimize mobile for best results with Pigeon.
Making sure websites are mobile responsive and getting that all-important “Mobile-Friendly” tag from Google is one of the most important things local businesses can do to optimize for mobile. “Mobile is really the next everything as far as it comes to local search,” says Tyler Ludwig, product manager for Rio SEO.
Google and other search engines like mobile responsive websites because they only have to crawl one page for business info versus two or three, according to Ludwig. However, businesses with dedicated mobile sites aren’t necessarily penalized as long as dedicated mobile points back to a mobile responsive page.
“What we’ve seen is that