Your web pages may be aesthetically pleasing, have compelling calls to action, and effectively communicate your services. However, if they aren’t properly optimized for search engines, you risk not being seen by potential customers. This holds true to your brand’s individual location pages, which are often overlooked in content strategy yet hold the same weight in terms of importance in being visible.
Content marketing plays a key role in your website’s ability to be seen any time a searcher is seeking your product or service. A solid content marketing strategy coupled with an experienced team in place can lead your local landing pages to success, achieving those highly-coveted top search results placement. But what should your local content strategy entail to skyrocket your search ranking and gain more eyes on your brand?
In this blog, we will share our top 5 on-page content marketing strategies to help your business optimize your search engine optimization (SEO) efforts.