Holiday planning is in full swing for businesses in every vertical, and despite a global pandemic, consumers are still eager to shop this holiday season. In fact, Deloitte’s annual holiday forecast predicts a 1% to 1.5% increase in total U.S. spending between the months of November and January.
As brands gear up for a reprieve from a slow start to 2020 when the COVID-19 global pandemic first hit, and consumers drastically cut their discretionary spending, it’s vital to reach local consumers during their time of need this holiday season.
Plus, knowing that “near me” searches have increased by 900% in the past two years, it’s critical brands refine their local SEO strategy prior to the holiday season in order to equip customers with the information they need to feel safe shopping.
In this post, we will discuss five tried and true tactics to boost your local SEO to ensure you are set up for success this holiday season.