The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing.

E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year.

In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated for 2019.

To keep up with the surge in sales expected this holiday season, businesses must prepare their Google Business Profile (GBP, formerly Google My Business) to aid shoppers in their searches by presenting the most accurate, detailed information possible.

Here, you’ll find 8 Google Business Profile optimizations to bring your profiles up to date, set yourself apart from the competition, and improve local visibility in time for holiday shoppers.

read the article