Google offers a way for businesses in some industries to earn consumers’ trust by becoming a Google Screened or Google Guaranteed provider.

Eligible businesses advertising through Google Local Services Ads can receive the Google Screened or Google Guaranteed designation.

This designation appears when local consumers search for services in their area.

Professional service providers’ ads will appear on Google Search and the Local Services site, and only pay if a customer calls or messages the business directly through the ad.

Before you apply to become Google Guaranteed, let’s explore the benefits of becoming verified, how it works for consumers, and ultimately, you can decide whether it’s worthwhile for your business.

read the article