You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems solid enough then, right?
The truth is, your content marketing efforts can, and should, always be evolving.
Just as marketing strategy best practices shift and adapt to current consumer behavior trends, so too should content marketing.
In this post, we’ll explore what exactly a content marketing funnel is, how to create a successful content marketing funnel that converts, and the types of content pieces to include in each stage of the funnel.
