The Future of Google Search in Australia: What This Means for Enterprise Brands

By |2021-03-11T06:24:26-08:00March 11, 2021|Blog Posts, Google My Business|

You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where

How Local Advertising is Changing (And Where to Focus Now)

By |2020-05-28T11:05:47-07:00May 28, 2020|Blog Posts|

Local advertising has been in a state of flux since the Coronavirus pandemic took hold across the United States. The projected impact on advertisers and the brands they serve is huge—in just one example, eMarketer predicted that Twitter’s advertising revenue would plummet by up to 40% in March. That was relatively early in the North

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2021-01-22T08:19:37-08:00August 5, 2014|Blog Posts, Marketing Analytics|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels