Google’s ‘Fred’ Update: What Does It Mean for Local Search?

By | March 29th, 2017|Categories: Rio SEO Blog|Tags: , , , |

There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation (although it has yet to be officially confirmed).  It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected

Everything You Need to Know About Google Penguin 4.0

By | October 4th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

Late in September, Google launched a long-awaited update to its Penguin algorithm signal, which was designed to filter spammy sites out of its search results. On September 23, the search giant announced, “We are now rolling out an update to the Penguin algorithm in all languages… Penguin is now real-time… [and] Penguin is now more

The Dirt on Google Possum: FAQs for Multi-Location Brands

By | September 29th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , , |

If you've noticed your Google My Business listings missing from search results this month, you're not alone. Don't worry, they're not gone for good. They're just "playing possum," hence the nickname given this Google local algorithm update by the search community. September 1, 2016, marks the day the Google Possum update first shook up the