analytics

Local SEO Strategies to Capitalize on Voice Search

By | August 24th, 2016|Categories: Whitepapers|Tags: , , , , , , , , , , , , , , |

According to the Local Search Association, 60% of consumers are already using voice search. National brands that market locally must adapt their SEO strategies to capture the unique intent behind voice searches. Local search marketers must ensure that their location data is clean, optimized, and accessible to these new search engine technologies. This whitepaper, based

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By | July 25th, 2014|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , |

By Karisa Macias / Marketing Manager, Rio SEO Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill Connard,

Data, Data, Everywhere!

By | April 15th, 2013|Categories: Rio SEO Blog|Tags: , , , , , , , , |

By Thomas Kim / Product Manager, Rio SEO Big Data Following up on a post I did for WOMMA, it’s no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. Big data can predict musical superstars. Big data can help your HR efforts. It can even help you win a presidential election. Here are a couple of recent big data headlines that have a bit more relevance to us folk in the advertising and marketing industries: