Tracking Dark Social Media: A Light at the End of the Tunnel : ClickZ

By |2017-12-15T11:58:48-07:00December 11, 2013|

By Angie Pascale If yours is like most brands, you are neglecting nearly three quarters of your social media impact. No, it’s not because your brand isn’t sending photos on Snapchat or that you haven’t exchanged gifts on Impossible. It’s because you aren’t considering “dark social media” channels — email, instant messenger, text message and