Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |2019-06-13T15:20:13-07:00August 31, 2015|

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school shoppers, as valuable as they are, often get overlooked in favor of Halloween. With “back to school” searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not

Successful Content Marketing Back to School Campaigns: BTS 101

By |2019-06-13T15:24:23-07:00October 3, 2013|

The leaves are changing. The days are getting shorter. And we already have the second largest shopping season of the year behind us. Back-to-school has become one of the most profitable and important traffic and purchase seasons for online marketing. It is important to plan for mid-summer campaigns to drive success and set you up