Back to School Shoppers: A $68B Opportunity for Local and Mobile Shopper Acquisition

By |2017-12-15T11:58:38-07:00August 31st, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , |

As we race once again towards the holiday season, it’s important to keep in mind one of the often-overlooked shopper categories. Back-to-school, as valuable as it is, often gets overlooked in favor of Halloween. With ‘back to school’ searches growing 12% in 2015 and a forecasted $68 billion in spend, it’s an opportunity not to

Successful Content Marketing Back to School Campaigns: BTS 101

By |2017-12-15T11:58:49-07:00October 3rd, 2013|Categories: Rio SEO Blog|Tags: , , , , |

Rachel Ullstrom / Account Director, Rio SEO The leaves are changing, the days are getting shorter, and we already have the second largest shopping season of the year behind us. Back-to-school has become one of the most profitable and important traffic and purchase seasons for online marketing. It is important to plan for a mid-summer