Webinar – Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology

By |2015-10-29T16:15:22-07:00October 27th, 2015|Tags: , , , , , , , , , |

This event has passed. View the recording here. You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right? There are many ways you can use beacon

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2017-12-15T11:58:38-07:00October 6th, 2015|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%