Beacons are all the rage, and it’s no wonder: they’re expected to drive an astonishing $44 billion in retail sales in 2016, up $4 billion from this year. Already in 2015, 46% of retailers have launched beacon programs, up from 15% just last year.
This event has passed. View the recording here. You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right? There are many ways you can use beacon
Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast. Search Engine Land on October 22, 2015 at 2:00 pm Beacons have generated a lot of hype — especially for a technology that is essentially just another piece of plastic, unless you have a solid online-to-offline strategy in place. In
Beacons are all the rage, and why not? How fantastic is it that a national advertiser can pinpoint a consumer’s precise location inside one of their retail stores and serve up a highly relevant ad in response to their mobile searches? Oh yes, beacons have generated a lot of hype -- especially for a technology
SAN DIEGO, CA (Oct 5, 2015) – Rio SEO, the leader in local SEO automation software, today announced its new Search to Sales™ module, in collaboration with Verve, the leader in location-based mobile advertising. Search to Sale™ is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers and