Search Insider Summit: The Dawn of Discovery and the New Path to Purchase

By |2013-11-19T09:19:05-07:00December 8th, 2013|Tags: , , |

Search took 43% of the available advertising revenue in the first half of 2013, per the Internet Advertising Bureau, but the new path to purchase is expected to ignite budgets. At the Search Insider Summit, experts put into context the requirements for this fast changing world. We’ll find out how marketers will need to do

How to Create Brand Buzz Using Social Audience Data and Smart Segmentation

By |2013-06-19T15:45:22-07:00August 14th, 2013|Tags: , , , , , |

10am PDT/ 12pm CDT   Getting the attention and then engaging with your target audience is really challenging.  Ubiquitous social media, cross-platform media consumption, and declining ad effectiveness make it virtually impossible to cut through the noise and connect – much less actually engage.

Expanded Social Remarketing Capabilities for Brands and Publishers

By |2017-12-15T11:58:55-07:00July 16th, 2013|Categories: Rio SEO Blog|Tags: , , , , |

By Ben Straley / Vice President of Social Technologies, Rio SEO For the last several years, many of our customers asked us a simple question. “Can I remarket to my influencers and can you find others online like them?” With the enhancements to our social remarketing capabilities we’re announcing today, I’m thrilled to say the