Social For The Sale & ROI: Ben Straley Live @ SMX Social Media Marketing

By |2017-12-15T11:58:49-08:00November 12, 2013|In the News|

You may have excellent reach and engagement with your customers via social media channels – but are you leveraging social media to actually help move product? Social For The Sale & ROI at SMX Social Media Marketing in Las Vegas on November 20-21 offers specific tactics and success stories for making social media a key component of your sales

Expanded Social Remarketing Capabilities for Brands and Publishers

By |2020-12-04T14:23:20-08:00July 16, 2013|Blog Posts, Local SEO, Marketing Analytics|

By Ben Straley / Vice President of Social Technologies, Rio SEO For the last several years, many of our customers asked us a simple question. “Can I remarket to my influencers and can you find others online like them?” With the enhancements to our social remarketing capabilities we announced today, I’m thrilled to say the

Ben Straley responds to Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

By |2017-12-15T11:58:57-08:00May 20, 2013|In the News|

“Setting aside the question of value (did Yahoo overpay?), this deal makes tons of strategic sense for three reasons. First, Yahoo immediately obtains Tumblr’s massive audience of younger, highly-engaged users. Advertisers covet that audience and now Yahoo has a tremendous source of those users to promote to its advertising clients. Not only the size of