You may have excellent reach and engagement with your customers via social media channels – but are you leveraging social media to actually help move product? Social For The Sale & ROI at SMX Social Media Marketing in Las Vegas on November 20-21 offers specific tactics and success stories for making social media a key component of your sales
One of the keys to unlocking the virtuous cycle that exists between search marketing and social discovery is publishing content that is worthy of a Facebook like, a tweet, or a LinkedIn share. As advertisers are encouraged to think and act more like publishers, writer’s block is an increasingly common and pernicious problem.
Ben Straley / VP of Social Search Technologies In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles. I also talked about reaching similar enthusiasts at an amplified scale. You can view and listen
By Ben Straley / Vice President of Social Technologies, Rio SEO For the last several years, many of our customers asked us a simple question. “Can I remarket to my influencers and can you find others online like them?” With the enhancements to our social remarketing capabilities we announced today, I’m thrilled to say the
“Yahoo can’t expect to see much revenue from Tumblr until maybe 2014, says Ben Straley, a vice president with Rio SEO, a company that builds ad campaigns around social and search.”
“Setting aside the question of value (did Yahoo overpay?), this deal makes tons of strategic sense for three reasons. First, Yahoo immediately obtains Tumblr’s massive audience of younger, highly-engaged users. Advertisers covet that audience and now Yahoo has a tremendous source of those users to promote to its advertising clients. Not only the size of
Using social media data to improve the relevancy of Internet search results has been a major goal of search marketing providers since the dawn of user-generated content and social media when Facebook was nothing more than a glimmer in Mark Zuckerberg’s eye. In its original form, the idea was to take all of the things