WOMMA: The Data-Driven Brand Newsroom: Building an Audience-Relevant Newsroom

By |2019-12-13T02:54:52-08:00July 15, 2013|

While social media is real time in nature, we share, talk, and engage in the moment, long-term engagement should be the goal of every social interaction. Keeping the attention of your social and advocate audience requires diligence and consistency, but more importantly, an understanding of who your audience is and what is compelling to them, both