Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small
Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend
In this post you will learn about the new changes Google has made in its search snippets, why site owners should utilize custom search snippets and how customizable search snippets affect local SEO.
In this blog we discuss how Google Posts are utilized to promote products, events and special offers and why Google Posts are an untapped opportunity to rank highly in local search rankings.