When looking for local goods and services, consumers want to experience as little friction as possible. Utilizing Google My Business (GMB) to manage your listings helps streamline this process, bringing more eyeballs and foot traffic to your location. Fortunately, updating your listings is straightforward with GMB. To help get you started, here are the steps you should take if you are moving, buying or selling.
In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API. But they can also manage special hours, control access at the local
Earlier this month, Google modified the map results. It renders three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the
Mobile consumers expect local businesses to deliver a fantastic user experience when they’re searching for information and interacting via their mobile device. In fact, 79% of visitors will simply leave and search for another website. They will not complete their task if your site isn’t optimized for mobile. Our latest webinar with Digital Marketing Depot
Rankings in local results are a critical consideration for businesses. This is especially true given the great commercial intent and physical proximity of local searchers. Yet how accurately can your brand measure rankings for locations within neighborhoods? We recently played host to Local Search Summit: Spring Into Local event in San Diego. There, I was
We recently did a presentation at SMX East in NYC regarding Google’s latest algorithm update. We shared the local SEO key performance indicators to track as well as the tools marketers will need to pigeon-proof your web presence. Since we had such positive feedback, we thought we’d dive a little deeper into the tips and
Rio was named a winner of the Ad to Action Awards at the 2014 Local Search Association Conference. We received the award in Business Listings category for Rio SEO’s Local Listing Management solution. The awards competition, held in Huntington Beach, fosters new ideas and stimulates thinking to bring to market the best local advertising products.
By Bill Connard / VP of Local Search Solutions Having specialized in Local SEO for more than 10 years, I have seen a lot of change in the local search space. Google’s new local search Carousel is as exciting (and dynamic) as it gets. With any new change in the way Google serves up results,
By Bill Connard / VP of Local Search Solutions At our local SEO webinar last week, I emphasized the importance of managing local business listing accuracy across the three major search engines, social engines and data aggregators. Doing this optimizes your brand or business’ local search engine visibility. Greg Sterling, the founder of Sterling Market