Managing your online local listings as a multi-location brand is both an art and a science. The landscape for how consumers find (and refer) businesses continues to change at a furious pace. The good news: There is an ever-growing list of digital resources that can help prospective customers find nearby locations of large organizations, and it extends beyond search engine giants like Google, Yahoo and Bing. Here are some tips on how your brand can boost search engine visibility through local listings.
By Sarah Berger / Director of Business Development, Rio SEO A decade in Boston spent with classmates from Maine cultivated a common phrase for inaccessible businesses with unpredictable routes and inaccurate addresses. “You can’t get there from here.” Losing potential customers, who are actively seeking your business, can cost your brand revenue and negatively impact
The local search ecosystem is growing and brands must adapt to the huge volumes of local queries. A recent webinar by Rio SEO – a provider of software solutions for earned and owned digital media programs – emphasized the importance of managing local business listings across the three major search engines (Google, Yahoo and Bing), social engines
More Enhanced Local Business Data Expected to Garner Increased Local Search Engine Visibility for Rio SEO Customers SAN DIEGO, July 11, 2013 – Rio SEO, the leader in SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, today announced it will join forces with data aggregator Acxiom to
Bing Takes Lead in Local SEO Local SEO welcomes Bing Places as the new leader in bulk local listing management for multi-location businesses. It outperforms Google Places as the easiest to use portal for distributing enhanced local business data to their local map listings. It’s been a long time coming, but Bing has caught up