The Importance of Being Omnichannel in Consumer Engagement Marketing

By |2020-04-16T11:11:15-07:00April 16, 2020|

The customer journey is no longer a linear path. Smart devices allow for constant access to the most recent and relevant information for all of your needs. When looking for businesses nearby, consumers may come across a Google My Business listing, visit a business’s website, find a local landing page or reach out to the

Forrester’s Data-Driven Tips for Mobile Marketing Mastery at #LSS2016

By |2019-07-02T11:52:38-07:00April 26, 2016|

Marketers must stop thinking of mobile as a standalone channel, and instead they need to seize the opportunity for mobile to boost online customer engagement. That was the message Jennifer Wise, senior analyst on the marketing team at Forrester Research, brought to Rio SEO’s Local Search Summit (#LSS2016). Wise spoke early Thursday afternoon on how

12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |2019-07-02T11:52:56-07:00November 11, 2015|

T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest

Transforming Mobile Searches Into Sales [Webinar]

By |2019-06-11T08:08:56-07:00October 20, 2015|

Beacon marketing is all the rage, and why not? A national advertiser can pinpoint a consumer’s precise location inside one of their retail stores. Then they can serve up a highly relevant ad in response to their mobile searches. How fantastic is that? Oh yes, beacons have generated a lot of hype -- especially for

Reaching out to Brand Influencers: Be in it for the Long Haul

By |2019-06-13T10:17:35-07:00June 27, 2014|

By Rick Clancy / Senior Director, Public Relations, Rio SEO In my PR role here at Rio SEO and parent company Covario, I was flattered when the editor of Street Fight magazine recently asked for tips and best practices from our team at Rio SEO’s social technologies unit for an article about influencer outreach. What

YOUtility and Other Social Trends and Tips from the 2013 WOMMA Summit

By |2019-06-13T13:48:48-07:00December 3, 2013|

By Rachel Ullstrom / Social Account Director, Rio SEO This past week the Rio SEO Social team was in full force at the Word of Mouth Marketing Association (WOMMA) Summit (#WOMMASummit) in beautiful yet cold Nashville, Tenn. In general, it was great to see so much cohesion in the industry in terms of insights, metrics

Maximizing Social Media Presents/Presence during the Holidays

By |2019-07-02T11:53:54-07:00November 22, 2013|

By Thomas Kim / Product Manager, Social Technologies, Rio SEO We all know that seasons are cyclic. To many, the holiday season begins after Halloween and ends after New Year’s Day. However, marketers see cycles within that cycle. And for social media marketers, they too see specific cyclic patterns of social activity – it’s an

Content Marketing Strategies & Key Stats: Holiday 2013 Look Forward

By |2019-06-13T15:03:10-07:00October 22, 2013|

With holiday planning starting so early this year, I am already fighting the urge to prepare my house with lights and garland. ClickZ recently reported 40% of consumers actually begin holiday shopping BY Halloween. So rather than risk the mockery of friends and family for decorating early, I have focused my attention here on some key takeaways from

Successful Content Marketing Back to School Campaigns: BTS 101

By |2019-06-13T15:24:23-07:00October 3, 2013|

The leaves are changing. The days are getting shorter. And we already have the second largest shopping season of the year behind us. Back-to-school has become one of the most profitable and important traffic and purchase seasons for online marketing. It is important to plan for mid-summer campaigns to drive success and set you up