You’ve probably heard a lot of conflicting information about your content strategy and how it supports search engine optimization (SEO). Many brands are asking themselves the same questions: How long should each piece of content be? Does Google prefer more or fewer web pages per site? How often should we be publishing new content? In
A pandemic may still be impacting the global economy and continuing to cause unrest, however one thing it won’t do is put a damper on holiday shopping. In fact, Americans plan to spend $148.5 billion on Black Friday and Cyber Monday this year. This substantial figure is up $285 million compared to the year prior.
We know the statistics well enough by now to understand the critical importance of local relevance in your brand’s marketing. According to Google, 88% of consumers who do a local search on their smartphone visit or call a store within a day and what’s more, nearly 46% of all Google searches are seeking local information.
From content strategy and SEO to crisis communications, budget allocation, and local search rankings, multi-location and enterprise companies are seeing their entire 2020 marketing strategy upended. What does the future hold for brands experiencing business interruptions and dramatic shifts in consumer behavior due to the Coronavirus pandemic? We assembled a panel of local marketing experts
We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, digital analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising
Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked
A battle is being waged online, as independent merchants struggle for top billing in local search results. According to Street Fight’s Local Merchant Survey, one-quarter (25%) of SMBs say search engine optimization is the area of marketing where they need the most help. Part of the challenge for Main Street merchants has to do with
T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest
During the last few weeks, my unfiltered social media (Twitter, Instagram) has been flooded with national current events, largely the non-indictment of Darren Wilson, and then the equally contentious trial of Daniel Pantaleo. In both cases the outcome of non-indictment brought a severe public backlash that flooded my inbox, phone, television and social feeds. In
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, marketers are scrambling to measure the ROI or their efforts. For local SEO, marketers utilizing best SEO practices are critical to driving maximum impact before and during the upcoming holiday season.