Searchlove 2017: San Diego – Our Favorite Local Takeaways

By |2019-05-30T13:50:13-07:00March 3, 2017|

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, digital analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising

4 Keys for Multi-Location Businesses to Compete in Local Markets

By |2019-06-07T08:46:45-07:00February 3, 2016|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked

12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |2019-06-07T09:48:54-07:00November 11, 2015|

T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2019-06-12T13:01:55-07:00August 5, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

What Interactive Day Taught Me about Modern Marketing

By |2019-06-13T10:59:08-07:00May 21, 2014|

By Karisa Macias / Marketing Manager, Rio SEO "Stay curious. Be passionate. That's our job as marketers." -David Shing Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance. What is Interactive Day? Imagine an entire day