7 Content Tips for More Effective Local Online Marketing

By |2020-04-27T10:26:46-07:00April 27, 2020|

We know the statistics well enough by now to understand the critical importance of local relevance in your brand’s marketing. According to Google, 88% of consumers who do a local search on their smartphone visit or call a store within a day and what’s more, nearly 46% of all Google searches are seeking local information.

Planning for Post-Pandemic Success: Expert Panel and Q&A [Webinar Recap]

By |2020-04-13T14:36:06-07:00April 13, 2020|

From content strategy and SEO to crisis communications, budget allocation, and local search rankings, multi-location and enterprise companies are seeing their entire 2020 marketing strategy upended. What does the future hold for brands experiencing business interruptions and dramatic shifts in consumer behavior due to the Coronavirus pandemic?  We assembled a panel of local marketing experts

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By |2019-07-02T11:43:40-07:00March 3, 2017|

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, digital analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising

4 Keys for Multi-Location Businesses to Compete in Local Markets

By |2019-07-02T11:52:47-07:00February 3, 2016|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked

12 Retail Marketing Tactics for Your Most Successful Christmas Yet

By |2019-07-02T11:52:56-07:00November 11, 2015|

T’was a month before Black Friday and all through the industry…. The 2015 holiday retail season may be significantly higher than last year – the National Retail Federation’s annual survey of shoppers found that most intended to spend 1% more per respondent with an average spend per shopper of $805 – which is the highest

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2019-06-12T13:01:55-07:00August 5, 2014|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels