We know the statistics well enough by now to understand the critical importance of local relevance in your brand’s marketing. According to Google, 88% of consumers who do a local search on their smartphone visit or call a store within a day and what’s more, nearly 46% of all Google searches are seeking local information.
From content strategy and SEO to crisis communications, budget allocation, and local search rankings, multi-location and enterprise companies are seeing their entire 2020 marketing strategy upended. What does the future hold for brands experiencing business interruptions and dramatic shifts in consumer behavior due to the Coronavirus pandemic? We assembled a panel of local marketing experts
Is your brand in a position to develop and deliver content that meets the needs of local consumers? In this white paper, discover 7 areas of your local, search-optimized content strategy in which you can take action today to drive foot traffic and revenue.