conversion

6 Reasons to Make Optimizing Your Store Locator #1 Priority

By | October 31st, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , , |

The way most multi-location brands use store locators is a massively missed opportunity. If you’re counting on consumers to realize it’s your brand they want, then find their way to your store locator page and pick a location, you’re leaving the vast majority of that business on the table. That outdated store locator method just

Get Personal: Facebook’s First Key Trend in Local Marketing

By | August 5th, 2014|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels